Word: cleverisms
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...focus today is the pesky reservoir of virus that camouflages itself from both the body's immune system and any drugs you throw at it. Using clever mathematical models, Ho has reduced HIV's assault on the immune system to a relatively simple math problem. If the virus in the reservoir replicates at a certain rate, and if various drugs slow down this replication at measurable rates, then a drug regimen that outpaces HIV's reproduction could, in theory, permanently shut the virus down...
...were planning what the President should do during his month-long vacation (as part of their effort to persuade the public that he wasn't actually on vacation in the generally accepted sense of what vacation means - i.e., having fun and not working), the image-makers hit upon a clever idea. Every week, they decided, they would send the President somewhere outside Texas for a day or a day and a half to hold an event of some kind in which he would mix with "real Americans...
...believe TIME chose to celebrate the profession of marketing [INNOVATORS, July 23]. Why applaud efforts to sell people products that they most likely don't need? Marketing is nothing but trying to devise clever ways to manipulate people. Marketers are the hunters, and consumers are the prey. KRISTINA FELICIANO New York City...
...first Chinese PDA manufacturer to understand the role of whim and fashion in the industry. He turned his product into a household name with the help of a massive television advertising campaign featuring China's debonair movie heartthrob, Pu Quanxin. Zhang has also proved to be a clever distributor. He secretly installs a bar code in each PDA so when his reps visit retail shops, they can detect when distributors poach on one another's territory. But Zhang's magic bullet in the PDA wars is a sleek regulation-blue Police PDA. Flip open the lid, press a button...
...There is such a thing as white-hat hacking, where large corporations hire the most clever and mischievous of virtual raiders to probe their defenses for weaknesses. At its broadest definition, all hacking is white-hat hacking. Without it, the Internet would be like the Martians at the end of H.G. Wells' classic War of the Worlds: destroyed the moment we left our sterile, germ-free environment...