Word: cleverisms
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...Clever budgeting, says Roderick L. MacFarquhar, chair of the Government Department, helps him extend his small piece of Harvard's billions...
Bezos invented nothing. He runs an e-mail-order company that is clever about advertising itself, but mail-order and catalog sales are nothing new. So he's a billionaire--big deal! He figured out a way to suck in lots of investor capital and enrich himself and a few other people. He's an e-capitalist on a roll. He has all the earmarks of a robber baron. JEREMY SMITHSON Seattle...
Since I won, I have bragged about "Chunky Joe," my clever, Joycean appropriation of Ben-and-Jerry's semiotics and workaday poesy that got directly at the truth of coffee ice cream blended with white-chocolate flakes, toffee, almonds and chocolate chips. So proud was I that I headed upstate and grabbed a few of the free ice cream coupons from the friend whose name I had used...
Then I noticed that the flavor was spelled "Chunky Jo," which pretty much ruined my clever coffee pun. When I started to complain to the 18-year-old at the counter, who seemed sweet though unaccustomed to people from New York City screaming at her about intellectual property law, she explained that the owner of the Ice Cream Man was named Jo and that, yes, he was a bit overweight. Depressed and, frankly, sick to my stomach after eating three pints of ice cream, I left...
Jameson also recommended plastics. I thought this was a clever reference to the advice Dustin Hoffman gets in The Graduate until I realized that women with fake 34Ds don't joke about plastics. "There is a new company coming out, Botex. It's actually a friend of mine." Oh yeah, baby. This was the insider stuff I was hoping for. "He makes this new kind of plastic they're going to be using on tennis shoes and tires that doesn't wear out. Once that comes out it will be really cool...