Word: cleverisms
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This spring, Toys "R" Us tested the Zhu Zhu Pets in the Phoenix area. "When the first numbers came in, we could hardly believe them," says Storch. "We fell in love immediately." So have consumers. Cepia also executed a clever marketing plan. During the summer, the company hosted hamster-demonstration events at Major League Baseball games, of all places. The Zhu Zhus attended ball games in Atlanta, Arizona, Philadelphia, Texas, Seattle and Washington, D.C. Cepia also actively courted the mommy bloggers, sponsoring some 250 "hamster parties" at the homes of bloggers across the country. Cepia shipped product to the moms...
...power play],” Parker said. “In general, we did a good job with special teams and we did a good job in our zone. When you go out on the road and you outshoot a team that’s as fast and as clever as this club…that’s what I was looking for and that’s what I was hoping...
...blatant parallel with Cold War-era McCarthyism—which manifests itself through the growing paranoia of the aliens as they search for Chuck and accuse their fellow townspeople of being his zombie followers—is clever and original in a movie made for children. But most of the references will be lost on the film’s younger audiences, and reminders of the film’s political subtext—the aliens’ collection of UFO artifacts includes none other than the Sputnik satellite, complete with “USSR” imprinted in Russian?...
Mayer has always had a clever tongue and keen wit, noticing the idiosyncrasies and quirks of romantic relationships (see 2001’s “My Stupid Mouth”) and the tracks on “Battle Studies” continue to showcase this talent. The album’s best lyrical phrase comes on the bluesy closer “Friends, Lovers Or Nothing,” as Mayer repeats the refrain, “Anything other than yes is no / Anything other than stay is go / Anything less than ‘I love you?...
...talent. "Honestly, I didn't see any potential in Manny. He was just another kid who knew if he won a few fights he might get 100 pesos [less than $3]," says Golingan. "He was always very courageous and had natural speed and power. But he wasn't a clever boxer ... He was [always] flailing around...