Word: cleverisms
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...effectiveness. Its characters need to get lost in their own misunderstandings of a situation and then act out of them, in highly physical, door-slamming ways, causing a certain amount of physical - but not deadly - pain in the process. You'll amazed, I think, at just how much silliness clever filmmakers can cram into such a short time, just how how logically you can develop a variety of illogical premises before something akin to common sense asserts itself...
...saying Shortbus is a world-beater; it's mostly clever, sometimes meandering. And I have to say I didn't get excited by all the gay exertions (or the straight ones). But I hail Mitchell for achieving something that was on many a serious director's mind 30 years ago: the coherent integration of explicit sex scenes into a naturalistic story film. Mitchell said that in press interviews here, he was asked over and over, "Why sex?" I wonder: What took so long? Most people laugh and cry; most people have sex, occasionally at the same time...
...Feather, as much as Welsh blogger Huntley enjoyed and shared the site, he didn't realize it was an ad for Axe. Are some viral campaigns too cute by half, thus reducing their effectiveness? Perhaps. But as Paul Bates, ad-industry analyst at London brokerage Charles Stanley, notes, all clever advertising, TV commercials included, runs the risk of being too entertaining and burying the sales pitch: "The most effective ads on TV are the ones that really annoy you because you tend to remember what they're about." Moreover, marketers can take some solace in a recent finding by London...
...next few weeks that it will introduce a race-neutral profiling program at the country's busiest airports, among them New York's John F. Kennedy, Los Angeles International and Chicago's O'Hare. The program has an awkward title, Screening Passengers by Observation Techniques, but a clever acronym, SPOT. It has been tested over the last three years at several airports in the Northeast, including Boston's Logan Airport, where two of the 9/11 hijacking teams launched their operations...
...withholding the film was, in its way, clever publicity. Newspapers ran stories about what might be in the film. The Louvre Museum, where the action of the book-film begins, has announced it will be giving tours explaining works of art mentioned therein. 60 Minutes got Ed Bradley to huff and puff about ripping the lid off the Priory of Sion fraud, which was very old news indeed. (I'd read about a month earlier in that hard-hitting compendium of investigative reporting, Fodor's Guide to the Da Vinci Code.) The TV news networks have lavished Scott Peterson-type...