Word: cleverly
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Dates: during 1970-1979
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...recently won a state legislative primary largely because of name recognition. Companies now calling themselves Equifax and Standex want to plant themselves in the public mind, while signaling that they are in tune with the technotronic times. And hucksters have long relied on the power of a clever name to sway a customer's decision. The popularity of Cheer and All among detergents, and Mustang and Diplomat among autos, is no more due to the properties of the merchandise than the box-office power of a John Wayne movie is usually owed to artistic excellence. The hottest new perfume...
Peres futilely tried to reply that he had raised the question of territorial compromise with Sadat. Begin refused to listen. "Sadat is talking about minor adjustments only," he continued. "Now I will tell you why you didn't raise the question about a territorial compromise. You are a clever man. You knew what kind of an answer you would get, and that...
...were devising ways to keep their messages secret. The Old Testament tells how the Prophet Jeremiah used a code word for Babylon. Julius Caesar often encrypted his messages by substituting letters three places farther on in the alphabet, i.e. D replaces A; E replaces B. But no matter how clever they may have been, the codes of antiquity-or of more recent times-rarely withstood the efforts of skilled code breakers. Mary Queen of Scots was ordered beheaded after Queen Elizabeth's chief spy intercepted and decoded Mary's letters, which revealed that she was plotting against Elizabeth...
...process has been difficult to identify. At the turn of the century, a horse called Clever Hans gave demonstrations of reading and factoring. By nodding and shaking his head and by tapping his hoof, Hans answered questions put to him by his owner, a German mathematics teacher. The animal's fame spread, until an examining board of skeptics discovered that Hans was cued by the gestures of his trainer. It appears that he made inadvertent movements whenever Hans reached the correct number of nods or taps, and that was enough to tell the animal to stop...
...Education also know that the program is not always the most equitable way for the federal government to give jobs to the neediest students. The process through which schools apply for federal funds encourages "grantsmanship," says R. Jerrold Gibson '51, director of the University's office of fiscal services. Clever administrators can manipulate their applications to obtain large increases in their schools' grants--increases not always justified by the financial need of the students, Gibson says...