Word: cleverness
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Dates: during 2000-2009
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...money on this stuff? Humor is clearly a big draw: a study last year by Lightspeed Venture Partners found that virtual ninjabread cookies are given twice as often as virtual chocolate. There's even a create-your-own-gift application, which has more than 300,000 users. Make yours clever enough, and you could horn in on the estimated $42 million in Facebook gift sales...
...looping tracks, and each vehicle carrying dishes with different prices, I counted at least 35 food options to hot pot, including five types of mushrooms (one, a cutely shaped species I’d never seen in America before). The food delivery method created an amusing, interactive buffet, a clever combination of eating and entertainment. I had never seen anything like...
...Little else about his finances was as clever. Blessed with the regular rewards from the Beatles' music and his own, Jackson started to spend. He paid $17 million in 1988 for the 2,800-acre (roughly 1,000 hectares) ranch in California that would become Neverland. Maintaining the theme park - complete with zoo, movie theater and fairground - swallowed up about $5 million annually. As Jackson gradually retreated from work, the additional millions eaten up by plane charters, antiques, lavish gifts and legal disputes - a child-molestation case in the early 1990s cost Jackson around $20 million to settle - left...
...meeting wasn't acrimonious, and he believed the door was open should he ever want to return. Jobs did not beg him to stay, and they worked out a plan for an orderly transition. Rubinstein went south and built his house, inventing a clever firefighting system that pumps water from the swimming pool (the closest fire department is 35 minutes away...
...more successful captions address everything that's going on. I'll depart from Patrick House here. He said not to try to be too funny. I think you should try to be as funny as you can. He's right that sometimes you see a winning caption that's clever but not really funny. But there are others I've seen - not mine, I hasten to add - that really are terrific and funny. I wish I could say mine were really funny, but I think they fall more into the clever category. You know: "That works...