Word: clevernesses
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...walker's stride. That may not sound like much, but it's enough to charge 10 cell phones, and it's absolutely free. "People like the idea of generating their own power," says Donelan, a kinesiologist at Simon Fraser University in British Columbia. "If you do things in a clever way, you can get energy cheaply...
...Yadav is certainly lucky that he's heading Indian Railways during a period of tremendous growth in India. The company is minting money hauling freight for mines thanks to the massive demand for iron ore in China, to cite just one example. But you also have to be clever enough to cash in. Contracts with mining firms are now linked to the price of ore rather than "set in concrete like in the old socialist fashion," says Kumar. "You have to make the best use of the opportunities the global market throws up. Before, we were operating like some Mother...
...struggling artists in director John Carney's romantic musical, which won the best song category for the ballad "Falling Slowly." The Oscar was the capstone of a long journey that started with a tiny movie that was made for $150,000 on the streets of Dublin and propelled by clever, slow-build marketing that relied on Hansard and Irglova's strengths as live performers...
...whose idea of New Marketing is a gloppy company blog. "There's a whole new set of rules," Godin told TIME. "Let me not just try to buy some sizzle. Let me rethink what it means to be in business, to run an organization." A tall order, but this clever book is a good place to start...
Pundits make similar mistakes when they're trying to explain non-presidential elections. Why do voters ticket-split, choosing a President from one party and a Representative or Senator from another? Perhaps it's a clever way to preserve the creative tension of divided government, check the excesses of any one party and send a veiled warning to everyone in Washington that it's time for a little bipartisanship. Or perhaps people simply choose the candidates they like. Campaign managers overthink things too. Consider the time wasted in war rooms parsing the molecular difference between, say, "Ready for Change...