Word: clich
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Dates: during 1950-1959
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...most venerable cliché in U.S. humor is the mother-in-law joke. December Bride (Mon. 9:30 p.m., CBS), which translates the joke and variations to television, has astounded the industry by elbowing its way into the top ten. Nielsen and Trendex place Bride No. 5; ARB has it tied for sixth (with Disneyland and I've Got a Secret). Videodex and Pulse report it "consistently...
...lexicon of political clichés none is more grimily thumbed than "the weakness of coalitions." And that is odd. considering how many of the great actions of history, from Themistocles to Marlborough to Eisenhower, were won by coalitions...
Good newspaper editors constantly war -and with occasional success-against the use of clichés in writing. But Editor Frank Knight of the Charleston (W. Va.) Gazette thinks that the time has come to go to war against another tired type of journalism-the picture cliché. Thereby he has kicked off a lively argument in the November Bulletin of the American Society of Newspaper Editors...
...Gazette itself, said Knight, has mounted an offensive against such cliché pictures as those showing official handshakes, proclamation signings, groundbreakings, posed shots of matrons signing checks for charity. Complained Editor Knight: "How many times, for instance, have you seen Secretary Dulles' picture always looking the same, whether entering a plane in Washington or coming out of one in Geneva? I've seen as many as 15 pictures of President Eisenhower move on U.P. Telephoto in one afternoon and evening operation." Other picture platitudes that irk Knight include the congressional hearing that always seems to be shot from...
...Next cliché: he decides to quit, go back to New York, find a play he believes in, recover his self-respect. Enter the Big Producer (Rod Steiger), who would be the silliest ogre since Jack and the Beanstalk if he were not at the same time a frighteningly close caricature of a well-known Hollywood type-the self-made magnate who demonstrates in his person, as Fred Allen once remarked, "the horrors, of unskilled labor." Producer lays it on the line: sign the contract or go to jail (for the hit-and-run killing of a girl, committed while...