Word: cliches
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Dates: during 1950-1959
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What is the world's champion advertising cliche? To find out, Frank H. Fayant, an early Lord & Thomas partner whose retirement in 1932 has given him time to mull, skimmed through magazines and newspapers. His prize cliché: the phrase claiming world supremacy. In Tide last week, he listed 52. Among them: "World's most widely used sound-conditioning materials" (Celotex); "World's most personal fountain pen" (Ester-brook); "World's greatest show of guaranteed values for home" (Fruit of the Loom); "World's only vacuum cleaner that cleans four ways at once" (Lewyt); "World...
...oppose the President on many major issues. Why? It is part of a strange and complex yet somehow simple story, a story which begins with the fact that Magsaysay is the prophet and product of a genuine revolution. He personifies and has brought to vivid life the tired cliché that the little people of his country expect him to govern for them. As his critics and intellectual superiors are prone to say, there are many things that he does not know, perhaps including how to run a modern government. But this he does know: the people of his country...
...sorrowfully forced to admit that humanity's experience during its unceasing and glorious march across the thunderous pages of history should impart to the citizens of our great Republic this enduring truth: "Never underestimate the power of a clich...
After four decades of increasing effort, U.S. opera composers are beginning to find their own level. Last week Manhattan's Columbia University Opera Workshop showed off two new works. Both were written with an eye to TV, had cast off the clichés of Italian grand-opera tradition and tried to replace them with something recognizably American: plots that deal with such topics as psychoanalysis and lynching, and melodies that have some of the easy grace-and some of the shallowness-of Broadway show tunes...
After exchanging Vesuvian clinches and clichés, Lana and Carlos elope without benefit of clergy, and the camera trails dutifully after them, pausing only for Technicolored glances at such tourist resorts as Positano and Amalfi. At long last, Lana's heart of gold rings true: she nobly sends her lover back to his roommate and his hand-wringing bride-to-be. Then, in the unmistakably Italo-American manner of Jimmy Durante, Lana walks off alone into the night, her head held high and going-as the synopsis puts it-"who knows where...