Word: cliches
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Dates: during 1960-1969
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...That extra something" is an advertising cliché that tirelessly makes the rounds of the earth. But for dozens of worldwide businesses, the phrase has a very real and highly profitable meaning. They are the companies that have made their reputations and their fortunes with secret formulas that give their products their peculiar identity and make them difficult or impossible to reproduce. Concentrated largely in the beverage and perfume fields, they range from West Germany's original 4711 cologne, still mixed by a closely guarded, 171-year-old formula, to France's Benedictine and Chartreuse liqueurs, first distilled...
Beyond the Fringe chips away at petrified people, calcified clichés, and sacrosanct cows with remarkable satiric finesse. Four young and infectiously funny Englishmen perform the iconoclastic surgery...
...Glass Box. Back in the U.S., Yamasaki proceeded to tell his profession what he had learned. He paid handsome tribute to the glass box of the great Mies van der Rohe, but the glass box, except in the hands of a few highly talented men, had deteriorated into a cliché. He denounced "the dogma of rectangles" and the module system of building - "as monotonous as the Arabian desert." He deplored the "plastering of whole blocks of midtown New York with regimented patterns of glass and porcelain-enamel rectangles." Function, economy and order, said Yamasaki, were no longer enough...
...Fair Exchange, CBS's hour-long exercise in Anglo-American clichés (about English and American families who have traded teen-aged daughters), will soon gurgle its last. Or perhaps its next to last: there is some possibility that it will come back as a half-hour show...
Many Democrats took great comfort in the fact that they had held down the losses ordinarily expected of the party in White House power during off-year elections. But that political cliché was not relevant to 1962; among other things. Democrats had lost 21 congressional seats even while Kennedy was winning in 1960; they therefore had fewer to lose this year. And downright disturbing to the Democratic future were the Republican gubernatorial wins in the big industrial states. That fact was acutely recognized by John Kennedy and the pragmatic politicians who surround him in the White House. Perhaps...