Word: cliches
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...Henry Grew ("Harry") Crosby, New Directions professes a social purpose. Editor Laughlin believes with I. A. Richards and most other competent critics that language, like a swimming pool, needs to be constantly renewed and purified for the pleasure and health of those who use it. If stagnant associations and clichés can be broken up in people's minds they will be more imaginative and receptive to ideas of social change. Says Editor Laughlin: "It is the word worker who must show the way." Less subliminal than that of transition (see p. 68), his program emphasizes nimbleness, freshness...
...Maigret as the wife whose idea of an escapade is to ride around the block in a taxicab with a lover who can be with her only in dark motion picture houses; Hugh Herbert as the theatrical prompter who, when off duty, prompts from force of habit the conversational clichés of those around...
...train service came to be taken for granted, railroad advertising concerned itself largely with the tourist trade. Pictures of Nature's grandeur, of Yellowstone geysers, California trout fishermen, New Mexico Indians, Florida bathing girls, New England sailboats, loomed large in railroad copy. "Vacationland" became a copywriter's cliché. There were exceptions in the form of notable institutional campaigns. Lackawanna invented "Phoebe Snow," the girl who traveled "The Road of Anthracite" without getting dirty. Pennsylvania Railroad told ad-readers all about its signal system. Baltimore & Ohio dramatized its operation in a series of adventures (all with happy endings...
Loyally therefore, critics suppressed the usual clichés about the backwardness, the stodginess of all Academies. And with considerable justice. To the quick glance of a gallerygoer the walls looked about the same, but Norway-born Artist Lie had done about as much as one person in one season could do to enliven the Academy. Prizewinners, announced fortnight ago (TIME, March 18), were familiar to the public before the show opened. Almost all of them were painted in the modern idiom. Instead of the exhausting acres of mediocrity of previous shows, only 260 oils were on view, and among...
...Author Sidney Perelman, sometime cartoonist, funnyman and scenarist for the Marx Brothers, is famed for his comic writing in which clichés, puns, misunderstandings, paraphrases of oldtime cinema captions, tall talk and dull talk are jumbled together. But All Good Americans, a naturalistic play on hardboiled lovers, is not improved by being peppered with Perelman jokes, new, old, sometimes funny. The lines and action are sophisticated, superficial, curiously unreal...