Word: clicked
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Dates: during 2000-2009
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...Over the long term, Firefox, which recently released its 3.0 version - downloaded more than 8 million times, a record - could be collateral damage in the browser wars. Google has long been a patron of its open-source browser, and pays a kind of "click back" to Mozilla for directing its 200 million users to Google. In 2006, the last time Mozilla released its numbers on the subject, Google had paid the company $65 million. "It's north of that now," Lilly said. He noted that Google recently extended its relationship with Mozilla until 2011, which gives it plenty of time...
Examining which of their search results Internet users click on provides additional clues on searchers' intent. Of those searching for information on the Republican Veep candidate, 28.5% continued on to reference websites such as Wikipedia, indicating that a large portion of searchers were either interested in finding out general information or simply answering last weekend's common question: Who is Sarah Palin...
...spurred this particular search to start, but looking closely at the searchers' related Web behavior may give clues to why they're continuing to query "Obama Antichrist" at all. One simple way to understand searcher intent is to analyze, in aggregate, which of the search results people tend to click on. After searching for "Obama Antichrist," people, predictably, tend to go to a blog dedicated to the topic and political blogs commenting on the McCain ad and its connection to the theory. But the most visited search-result site was Snopes.com (16.7% of all visits), the go-to site...
Bill Tancer is general manager of research at Hitwise, and author of Click: What Millions do Online and Why it Matters...
...Click: What Millions Of People Are Doing Online and Why It Matters...