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...spurred this particular search to start, but looking closely at the searchers' related Web behavior may give clues to why they're continuing to query "Obama Antichrist" at all. One simple way to understand searcher intent is to analyze, in aggregate, which of the search results people tend to click on. After searching for "Obama Antichrist," people, predictably, tend to go to a blog dedicated to the topic and political blogs commenting on the McCain ad and its connection to the theory. But the most visited search-result site was Snopes.com (16.7% of all visits), the go-to site...
...Click: What Millions Of People Are Doing Online and Why It Matters...
Wait, whoa, hang on. This is no hoax. It happened to me. See, I had a flight with a connection in Dallas-Ft. Worth (DFW) and ... no, no, really, don't click the back button...
...click deeply enough into Obama's website, you can find position papers covering enough issues to fill Congressional Quarterly. He has a specific strategy to refocus the military on Afghanistan. He backs a single-payer health-care system. But it wasn't some 10-point plan that turned Obama into a politician who fills arenas while others speak in school cafeterias. He knows that detailed policies tend to drive people apart rather than bring them together. People arrived to hear him out of fervor or mere curiosity, and they stayed for the sense of possibility. They heard rhetoric like this...
Bill Tancer is general manager of research at Hitwise, and author of Click: What Millions do Online and Why it Matters...