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...show biz player, and the Media Group was touted as an incubator for revolutionary new online content. But a series of gaffes ensued: plans to revive a TV pilot called "The Runner" as an interactive game went nowhere, a roving war correspondent and an adventure travel guide failed to click with audiences, and there was even discussion of having a newscast read by puppets. This year, scaling back its ambitious plans to produce TV-styled shows, the Media Group has enjoyed some cult success with an amateur video anthology series called The 9. And last week, a Yahoo Talent Show...
...believe that gay couples should have the right to marry? Yes No Vote or click here to see results...
...Should tobacco settlement revenues be spent on funding state programs? Yes No Vote or click here to see results...
Unsure of the structure of a favorite amino acid? No more sifting through pages of results or toggling back and forth among 10 different windows. Harvard affiliates can now access information on more than 20 million chemical compounds, 11 million reactions, and 500 million chemical facts with the click of a mouse, thanks to a search platform the University recently purchased from Elsevier MDL, a leading publisher of scientific information. The software, DiscoveryGate, also allows users to categorize their results and link them to primary sources. Users can look up structures of various compounds, toxicity, metabolic pathways, and suppliers...
...YouTube-friendly because the medium rewards authentic, vérité captured moments. (It also rewards shock and humor, which could favor outrageous ads.) A universal, direct message is key. (No dead languages, for instance.) Above all, even local admakers should remember that now they have a potential national audience a click away--one that can engage their ads by creating its own spots and ripostes...