Word: clicked
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Yahoo!, the most-trafficked site on the internet, is collecting advertising revenue from click fraud and spyware vendors, according to a paper released by a Harvard Law School (HLS) student on Tuesday...
...Click fraud” involves falsely increasing the number of hits to an online advertisement, hurting advertisers who are charged every time their ad is clicked...
Edelman, a spyware expert, found evidence of two kinds of click fraud schemes through Yahoo—one in which companies repeatedly click their competitors’ ads in order to rack up the number of views—and charges—and another in which spyware installed on the computer reports false clicks...
Martin Fleischmann, president of MostChoice, which offers online insurance and mortgage services and advertises with Yahoo, said that he is working closely with Yahoo and Google to try to curb click fraud, as well as other types of internet fraud, which he describes as “thievery...
...Ben’s latest research puts the ball squarely into Yahoo’s court to explain itself,” Zittrain said, adding that the entire pay-per-click online advertising system is accompanied by large incentives for fraudulent practices...