Word: clickings
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...goal is for at least 60% of taxpayers to qualify. There's a "wizard" to help you see if you do (from irs.gov click Free File, Start Now and Guide Me to a Service). But here's a tip: if your adjusted gross income is $28,000 or less or you qualify to file Form 1040EZ, you're good to go with half a dozen or more of the firms. With an AGI of $50,000 or more, try TaxACT.com (again, from the IRS site). --By Nellie Huang
...when just being on the Web seemed to be an advanced business strategy, retailers were happy to pay for "eyeballs"--sheer audience size. Never mind that the impact was next to impossible to track. Today eyeballs are still an important factor, but retailers prefer performance-based deals--paying for "click-throughs" (portal visitors clicking on one of their links) and, in some cases, actual sales. "Back in the go-go days of the Internet, retailers would pay for the halo effect of being on a big portal like AOL," says David Bolotsky, who headed Goldman Sachs' U.S. retail group before...
...photo--for a specific offer ("One Dozen Roses! $29.99"). All told, Proflowers pays in the low to mid-seven figures for a year's worth of portal ads. Depending on the contract, it might share a piece of the action or pay a bounty for each customer who clicks through. The conversion rate--the percentage of those who click through and complete a transaction during the same visit--sometimes reaches only the high single digits, Strauss says, but the click-through traffic shows that the brand is gaining exposure. "We're definitely getting more bang for our buck," he says...
Integrating e-commerce into other content areas has helped portals drive traffic and generate click-throughs for partner merchants. But when it's time to buy, consumers still tend to go straight to the source. Forrester Research asked Web shoppers how they found the site where they made their most recent online purchase, and a mere 2% said "portal or Internet mall." The majority, 62%, went to the site directly. So if portal shoppers aren't buying, what are they doing? They're absorbing marketing messages that will influence future purchases, both online and at traditional bricks-and-mortar stores...
...mail address. What does he want with me? I go to the link given in his e-mail, and a page pops up that reads “Welcome Madeleine Elfenbein,” and in smaller letters, “If you are not Madeleine Elfenbein, please click here.” Just to be difficult, I clicked there, thinking I might be redirected to the Harvard admissions webpage. Instead the page asks me my e-mail address again and offers to resend the survey invitation. So I decided to take the survey...