Word: clickstream
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PERSONALIZED One of the hottest and most controversial new areas is designing software that will get to know individuals' interests, mostly through their search history--the clickstream. Findory, a Seattle-based news-search site launched in January 2004, provides access to news stories and blogs. As you start searching for certain types of stories, the site gradually learns about your preferences, and the home page evolves to mirror your interests. Google includes a similar feature in its most recent desktop search tool, called Sidebar, which was released last week. The technology makes some consumers uneasy: How much do you want...
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