Word: client
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Dates: during 1940-1949
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...Manhattan's motor vehicle bureau (in a taxi) to explain his license applications. He denied that he had lost a leg in World War I, admitted he had lost a foot. He denied that he had told a falsehood in naming an engineer of Texas Corp. (his client) as his employer, but admitted he had failed to notify the bureau when he moved to Scarsdale. He also tried belatedly to claim diplomatic immunity. His driver's license was revoked but he managed to have his car registration transferred to his wife...
...that Lou Maxon got most of his big accounts by first soliciting only the nickel-and-dime end of their business: direct-mail advertising. The rest of the account followed. Today, word that Maxon's is doing a direct-mail campaign for another agency's client is enough to send shivers up and down that agency's spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising) Lou Maxon took...
First dealings of Adman Maxon and his new client occurred 25 years ago. At that time young Maxon was proprietor of a lunch wagon outside the Ford plant in Highland Park. One of his best pint-of-milk customers was Henry Ford. After a try at pro football with a pickup team of former Carlisle Indians, Maxon spent a year as advertising manager of Detroit's R. H. Fyfe & Co. ("America's Largest Shoe Store"), then became assistant city editor of the old Detroit Journal. He was fired for palming off a phony story on the city editor...
...Kahn client that has been waiting for a Treasury green light before building new factories. On Kahn drafting boards last week were $7,000,000 worth of normal orders. The Wright and other pending jobs would give him some $12,000,000 more. With a backlog of $19,000,000, Kahn would be close to his all-time high. He expects to double that by November. As he had been in the twenties (his office does 10% of all U. S. private industrial construction), Albert Kahn was once again becoming a "one-man building boom...
...office boy was considered good enough to do factory buildings. I'm still that office boy." He still makes other architects uncomfort able by calling architecture "90% business and 10% art." Unlike his equally functional-minded contemporary, Frank Lloyd Wright, who gets a free hand from his clients, Kahn preaches to his staff that the client's analysis of the problem is the first step to its solution. Clients who have appreciated this approach include (besides virtually the entire automotive industry) the Governments of the U. S. and the U. S. S. R. For the latter, as consultant...