Word: client
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Dates: during 1960-1969
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...open to be judged. And for all the expertise bandied about, most architecture relies basically on a massive input of common sense. A good building, like a good suit, is made of fine materials well cut and well joined. The result must cost no more than the client agreed to pay. It must fit his requirements?and at its best, the requirements of the neighborhood, the city, the culture. The buildings on the accompanying color pages point up the qualities that good building must possess...
...corporate architect.* As Owings recalls his first encounter with Henry Ford: "We were scared as hell. We didn't know what they wanted. So we just said, 'Look, we're going to live with you and love you and learn to know you.' " S.O.M. designers refer to the client-architect relationship as "a marriage," and as clients testify, there are few secrets from anyone by the end of the association. The product of this hard union is usually a beautiful building. S.O.M. has won more top design awards from the American Institute of Architects than any other architectural firm...
...Shock-haired and explosive, a bon vivant and art lover, "Bun" set the firm on the high road to quality with Lever House, most recently has turned out the Hirshhorn Gallery for Washington, and the L.B.J. library for Austin, Texas. Notably outspoken, he has been known to tell a client: "Take it all or nothing." In Chicago, Walter Netsch, 48, is dubbed "the professor" by Owings. Research-oriented, he appeals especially to institutions, designed the Air Force Academy. Counterbalancing him is Bruce Graham, 42, a towering, beardless Lincoln who firmly believes that "this is a technocratic age, and technocracy pulls...
Grosvenor likes nothing better than to design a work to fit a particular space. But he has learned that there is nothing more important than the choice of a client. Invited by Hugh Hefner to do a lobby for a Playboy Club in Wisconsin, Grosvenor proposed a piece so large that people would have to walk over or around it. Hefner never actually told him in so many words that it would not do. "Next thing I knew," Grosvenor recalls, "they were buying $9,000 trees to put where my piece was supposed to go." Grosvenor is currently at work...
Life-insurance salesmen are generally of as generous (they always pick up the tab when they are trying to sell something), compassionate (no one would weep more bitterly should a client die) and patient to a fault (they never take no for an answer). Yet recent events suggest that beneath those Jekyll-like exteriors lie rather tough Hydes...