Word: client
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Pendulum Swing. The new pitch is a pendulum swing from the 1950s, when the industry concentrated on "motivational research" and other client services, gave the actual ads secondary attention. The shift came as more and more companies set up marketing departments of their own and demanded that their agencies produce the appealing soft sell with which Doyle Dane Bernbach had done so much for such clients as Volkswagen and Avis. Today pioneering D.D.B. is looked upon as the patriarch of the new creatives; since 1958, it has increased its billings from $20 million to $228 million, and it still pays...
...still Newley has to leave at midnight on the 30th as per agreement. Why? The truth is that she has some unspecified fatal illness and doesn't want him around "when it happens." So out he goes into the snow, while Sandy bravely and inanely tells her next client how beautiful it is going to be in December. And how jejune in January...
Wrong Note, Right Touch. One thing all decorators agree on. Their job is to express the client's personality, not their own. Methods vary for discovering just what that personality is. "I look in the woman's closet to see what color her clothes are," says Ellen McCluskey. Says David Bell: "I look at the color of their eyes." Both regard the husband's participation as essential. "After all, he has to live in it and pay for it," says Bell. Adds McCluskey: "I've often found that he's on a budget...
What if the client insists on selecting something in atrocious taste? Some decorators refuse to buy the offending object, though few go as far as Lady Bird Johnson's favorite designer, Washington's Genevieve Hendricks. When she is overruled, she likes to preserve her integrity by pinning a note to the underside of the disputed chair or sofa stating, "I, Genevieve Hendricks, do not approve this piece of furniture." Others are more tolerant. "I like eccentricities-if they are the eccentricities of the owner," says Billy Baldwin. "I approve of permitting the wrong note in a room...
...murder night. What's more, he was a strange, unpopular kid and had been convicted of rape three years before. There was so much prejudice against him that his court-appointed attorney doubted that an impartial jury could be impaneled. Rather than risk it, he asked that his client be tried before two Allegany County circuit court judges...