Word: client
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Dates: during 1960-1969
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...science, system, art, business, process, profession, relationship, program, pattern, moral force and humanizing influence. Edward L. Bernays, one of the alltime panjandrums of p.r., solemnly describes the public relations counsel as a "societal technician who is fitted by training and experience to evaluate the maladjustments and adjustments between his client and the publics upon whom the client is dependent for his socially sound activity." More simply, Author Robert Heilbroner observes: "Public relations is Dale Carnegie writ large." The good p.r. man is, above all, a specialist in communications. He tries to write or edit messages so that they will carry...
...uncle, as he has never forgotten, was Sigmund Freud). The second was Benjamin Sonnenberg, now 65 and semiretired, a connoisseur both of power and pleasure who established himself in an antique-crammed house on Manhattan's Gramercy Park, where he could play his favorite game: making his clients feel they were doing well just to be seen with him. The third was Carl Byoir, who died ten years ago at 68, an operative not above such methods as setting up phony front organizations, which sounded like disinterested citizens' groups, to push a client's cause. The firm...
...largest p.r. companies offer whole teams of specialties within their walls, not unlike systems engineering or medical group practice. A case in point is Hill and Knowlton, today's biggest p.r. firm, with a client roster that includes the Iron and Steel Institute, Procter & Gamble, and Svetlana Alliluyeva. Explains H. & K. President Bert Goss: "Suppose a client walks in with an antitrust suit on his hands. One of our financial men can draft a memo to stockholders immediately; a writer will do a speech for the company president; another will huddle with a law professor and prepare a backgrounder...
...Frank Sinatra seem more civic-minded and Bobby Kennedy's press secretary is trying to make him seem less ruthless. Thus it is never easy to tell exactly what p.r. practitioners do. One of their most important functions is the least publicized; it lies not in interpreting the client to the world, but the world to the client. A recent Utopian short story in the Atlantic envisioned a community supervised not by censors but "sensors"-men who sense what the public is thinking. The best p.r. men are sensors...
Died. Ichiro Kiyose, 82, Japan's leading authority on criminal law, who nonetheless in 1948 lost to the gallows his most celebrated client, Wartime Premier Hideki Tojo, despite a stubborn argument that Tojo had merely acted in national self-defense; of pneumonia; in Tokyo...