Word: client
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Dates: during 1960-1969
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...York Times News Service started in 1917 with a mere four subscribers, now has 99 client papers in the U.S., and 55 abroad. It puts most of the Times's Washington and foreign coverage on the wire, plus some of the paper's local reporting; it also sends out the daily Times front-page makeup to show other editors how to play the news. Editor-Manager Rob Roy Buckingham aims for more and more subscribers among the nation's smaller newspapers. "The spread of the defense industries is bringing Ph.D.s into small towns," he says. "And people...
...Swiss banks and an insurance company, later benefited from an immense catastrophe that was almost its undoing. Hard hit by $989,000 in claims after the San Francisco earthquake and fire in 1906, the still small company gulped, somehow got together enough money to pay off promptly. By cementing client confidence, this performance paved the way for rapid expansion. Swiss Re had become the world's biggest reinsurer by the outbreak of World War II, emerged from the war stronger than ever...
...business than bad business." Essentially, Swiss Re bets on the quality of the insurance company whose risks it accepts, pays claims on the nail, often within 48 hours. The company weekly pays out an average of $4,000,000 in claims, takes pride in the fact that no client has ever sued it for payment...
...committed, advertisers find that color costs about 30% more (up to $35,000 for a one-minute message), takes twice as long to make and often creates difficulties in the reproduction of a product's true tone and appearance. One agency rejected a commercial twelve times before its client was satisfied with the color; some packages, including Post Cereals and the Kroger Co.'s private labels, have had to be redesigned to appear more colorful...
...know-how-to draw up a list of companies that can at least be flirted with. Then he telephones or visits the top executives of those companies-doors are always open to the leading bankers-and discreetly sounds them out, never revealing the name of his client until the two firms agree to become serious. When the two begin active courting, the investment bankers act as chaperons, or sometimes referees, help to work out the terms of the deal...