Word: client
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Dates: during 1960-1969
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Becket does not wait to be sought. He is a superb salesman and organizer who goes after his clients, convinces them with facts and figures that the building will make money. He prefers the "systems approach" in which his firm does the entire job for a client-from the selection of the site to the color of cocktail napkins...
Becket does not succumb to the temptation to build drab hatbox or birthday-cake buildings; he tries to give each client a distinctive building. Yet he does not kowtow to his client's every wish: when a New York company asked him to design a building similar to Capitol Records', he turned it down on the ground that the building would not fit its needs...
...draft of A Passage to India, the great West-confronts-East novel by E. M. Forster, was knocked down for $18,200-said to be the highest price ever paid for a living author's manuscript. The buyer, a Manhattan rare books dealer, also picked up (for another client) a hand copy of T. S. Eliot's The Wasteland, faithfully duplicated by the poet in his own script because the original-last seen many years ago in Manhattan-is missing and presumed lost. Price...
...Walter Thompson has often behaved contrary to the Madison Avenue image (its offices are two blocks away on Lexington Avenue). Thompson still makes no presentations to get an account because it says it does not know enough about a prospective client to do so. It turns down products whose increased consumption it believes is not in the public interest (e.g., questionable patent medicines), and has no hard-liquor accounts...
...grant the permit, fix the rate later. That is what FPC did. Corcoran said Symonds criticized him for talking "too softly." Added Corcoran in an aggrieved tone: "I'm wondering if it isn't improper if a lawyer doesn't take care of his client up to the limits of the law on the books at the time...