Word: client
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Dates: during 1970-1979
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...opposed to the heroic--in architecture as exemplified by the commercial buildings of the strip, are based on the belief that the strip, as well as places like Levittown, ultimately represent the aesthetic preferences of the middle class. And why, asks Venturi, should anyone attempt to elevate a client's value system with reference to Art or Metaphysics? Of course, Venturi knows that an architect such as I.M. pei who caters to elite tastes would never be happy on the strip. However, he assumes that everyone else would...
...these unorthodox crusaders. For the new breed of consumer oriented lawyers thrives on exposing the secret deals Superlawyers earn thousands on. Ralph Nader and his confederates show little respect for those Washington Lawyers who bargain their way into positions of power and reap huge financial windfalls for their corporate clients. The new lawyers ask: what is the lawyer's responsibility to society, as opposed to his responsibility to an individual client? Should cases which involve major public-policy issues be resolved in full view of the public or in seclusion behind the doors of Covington and Burling...
...canon lawyers allowed to argue before the Holy Court-were even more incensed. Fifty of them went on strike, saying they would handle no further cases until the new rules are changed. Many consider it humiliating that the new system no longer permits them to negotiate directly with a client. Worse, say some, the changes will make it far too easy for the tax collector to find out what they are earning...
...advertising business, where stability is as fleeting as a client's gratitude, change has been particularly rapid in recent years. Yet the men who run J. Walter Thompson, the world's largest agency, have held steadfastly to their time-tested policies. They successfully offered creditable advertising ("Pan Am makes the going great," "There's a Ford in your future"), a rich array of services, and a sturdy sense of security to an impressive roster of blue-chip clients. Today, however, the agency's once imperious élan has been badly shaken...
...Carte. Yet the agency remains curiously aloof to important new developments. For example, until the late 1960s most ad agencies were paid 15% of what publishers and broadcasters billed advertisers for running their ads. For this fee, the agency gave the client services as diverse as market research, ad creation, media buying, and product and package design; admen sometimes even wrote obituaries of executives of client companies. Now many increasingly sophisticated advertisers have their own research and media departments and no longer want to pay for all these services. Full-service agencies like Batten, Barton, Durstine & Osborn, Ogilvy & Mather...