Word: client
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Dates: during 1980-1989
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...What if you're talking to someone who has a distinct Southern accent?" a client asks. "Does it make a difference...
Steven Brooks, a client of Inman-Ebel's with his own direct-mail company, says some customers tell him his accent is cute, which is hard for a 28-year- old entrepreneur to stomach. "We have a designer for our ads, and that's image. We have a WATS line, and that's image. Then they call up and hear some hillbilly talking." Speech therapy costs him $45 a session, but Brooks believes it is an investment that will pay off for the rest of his life. He's been wanting to tone down his accent since high school...
...conversation with a client, Inman-Ebel picks out target sounds to change: "We identify every single word that labels you as Southern, and you're going to practice them inside out and upside down till you correct them...
...thank . . ." Inman-Ebel snaps her fingers. "I think it does," the client says, correcting herself. "You don't want to come across uppity...
Inman-Ebel punches a keyboard and reports that another client's pitch rises 78% of the time, suggesting a lack of authority and self-assurance. With a tape recorder between them, they practice troublesome words...