Word: clients
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Dates: during 1980-1989
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David Falk, a senior vice president at ProServ who has orchestrated the marketing of his client's wholesome image, says there was plenty to work with when Jordan signed on in 1984, but "there is also an undefinable quality about him that if I could identify, I would bottle and sell." It would probably be an instant best seller, but don't expect Michael Jordan to give away the secret. What, and let the competition gain an edge...
Today the client list grows by almost 100 people every month. In 1986 Open Hand's budget was $70,000. By the end of that year, Brinker realized her next budget would have to be a quarter of a million dollars. "I almost had a heart attack." The 1988 budget was a million dollars -- a figure that demanded constant fund raising. Says Brinker in her oddly tough half-whisper, "You have...
...businessman replied, "Sir, the most useful international language in world trade...is the language of your client...
Admittedly, this mother's request was unusual. But Stern's seven-year-old Chicago company, Personal Profiles, takes most problems to its bosom in its quest to find a spouse for each of its 1,650 clients, ranging from architects and artists to lawyers and engineers. This is not your matchmaker of old, Yente of Fiddler on the Roof or the garrulous busybody of Crossing Delancey, the sort of woman who knows her potential lovebirds like a good breeder knows horseflesh. Stern, who is a svelte 39, says her matchmaking is far more sophisticated and scientific; more, she says, like...
Even after each client has received the names of two matches, Stern and her staff of six do not abandon the libido to take its wobbly course. Hopeful marriage mates are given coaching to learn the finer points of courtship ("Packaging Yourself for Marriage," "Getting Past First Base"). "Men and women constantly complain about mixed signals," says Stern. "The men accuse women of agreeing to a second date, then never returning calls. The women say, 'Why do they always say I'll call you, when they don't mean it?' We tell all our clients: tell the truth...