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...words are weapons, Frank Luntz is a samurai. The pollster and communications consultant has spent years shaping corporate and political messages based on focus groups and opinion surveys in all 50 states and overseas. His best-known client has been the Republican Party, for which he transformed the "estate tax" into "death tax" and helped popularize "tax relief" to replace mere "tax cuts." The Fox News contributor has compiled his insights into public opinion in a new book, What Americans Really Want... Really. He spoke with TIME about the health-care debate, the benefits of ambushing CEOs and what...
With Nakajima heading global development, 268 franchises have sprouted in 15 countries, from Portugal to South Korea, always with a local master franchiser to navigate native customs. In New Zealand, for example, managers must observe such niceties as never matching a Maori client from the Ngai Tahu tribe with a caregiver from the Tainui...
...Hampshire. Their case - which had the support of the Government Accountability Project, a nonprofit public-interest group that promotes government and corporate accountability - was settled out of court; its terms bar the parties from speaking about the case, and Sauer's attorney says neither she nor her client can speak to TIME. Sauer, however, isn't the only former ArmorGroup employee to make similar allegations about the embassy contract. On Sept. 9, James Gordon, the former operations director at the embassy, filed a suit against his former employer, claiming it forced him out after he blew the whistle...
Mullaney has tried the giveaway trick before, with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...
Other compounding factors include high unemployment - in Ingushetia, the worst off, unemployment has hit 70% - and a Kremlin that has placed too much faith in client-states to keep the peace. Exhibit A: Ramzan Kadyrov. Kadyrov was hailed as a success by Putin, who has painted himself as a strongman who brought peace and prosperity to Russia. But Kadyrov is a thug whose militia are guilty of every human-rights abuse imaginable; when the Russians ended their 10-year counterterrorism operations in the region earlier this year, violence surged...