Word: clifton
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Changes in the format of Harvard Magazine, an alumni publication may also affect donations to the Fund, Clifton says. "Alumni need to feel they belong to a chronolgoical experience, not just four years," Peterson adds. The magazine will go free of charge to all alumni on alternate months. When the magazine does not publish, the Fund will send out a small pamphlet called Forum. Forum is not a fundraising appeal, he says, but a brief, more personal profile of a member of the faculty. Five or six times each year, the Fund will also send out a "flat, outright appeal...
Gifts to the Fund range from $1 to $100,000, Clifton says. The largest gift given by a single living individual through the Development Office was between $10 and $15 million, Peterson, who did not have the exact figure, says. The donor wishes to remain anonymous, he adds. Several bequests in this range or even larger have been made in recent years, Peterson says, such as the Mallinckrodt gift which matures in 1984 at a value in the $20 million range...
Equal access admissions is unlikely to greatly effect fundraising, Peterson predicts. Clifton disagrees. Clifton is concerned with short term cash gifts more than long range investments or gifts for capital construction and his donors are primarily male Harvard graduates--Radcliffe has a separate alumnae fund. As more women enter the College, there will obviously be fewer men entering and thus fewer male alumni in the future to give to the fund. Clifton would like to see an additional House built in the College so that the school can accommodate more women without decreasing the number of men. But no alumni...
...merge the Harvard and Radcliffe fundraising offices. Although Harvard and Radcliffe senior Classes gave a joint gift last year for the first time, creating the Harvard-Radcliffe Fund, and soliciting donation from over 40 per cent of the Class which will value $80,000 in four years. But Clifton does not foresee a merger of the Harvard and Radcliffe College Funds for "at least ten years, if then." This year's graduating Class will also give a joint gift and Clifton thinks the new Harvard-Radcliffe fund will continue to operate...
Recruiting financial support from young alumni is another problem Clifton faces. In response to this difficulty, the Fund set up special councils, meeting in 14 major cities to meet with alumni from recent classes and find out how to reach them. Although Harvard fundraisers do not generally expect 20-year-olds who are in graduate or professional schools or paying off debts from college to give huge grants, they would like a better response from this group than they are presently getting. Part of the problem, Clifton believes, is that they "have an image of Harvard College Fund...