Word: cliftons
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Particularly encouraging to Clifton is the high participation rate in this year's drive--the highest since 1967-68. To date, more than 16,000 people have contributed to the drive and Clifton said he hopes to hit the 40-per-cent mark. In contrast, Yale, Dartmouth and Princeton, which usually boast greater participation rates than Harvard, suffered a decline this year, according to data Clifton received a few months...
Last year, the Fund surpassed its 5.7 million goal by 300,000. Clifton estimated that next year's goal will be approximately 6.5 million...
This is the second year in which Clifton's area class agent plan, a system that organizes alumni fundraisers both regionally and according to their College class, is in operation. The network is now about 80--per-cent complete, and Clifton said there is a noticeable difference between the degree of success that classes adopting the new method show and those that are not yet organized in that fashion...
...Clifton said he wants to have the class agent plan 95-per-cent set up by next year. This will provide the University Development Office with a strong organizational base if Harvard launches a multi-million dollar capital drive, which many officials expect will be announced within the next year...
...hadn't been too skillful in using the phones before," Clifton said, adding that "personal contact" is essential to a fund drive's success...