Word: cliftons
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Before Rosovsky spoke, Peter F. Clifton '49, Director of the Harvard College Fund, announced a change in the structure of the Harvard College Fund's traditional fund drive...
...Clifton said the old area-agent system, in which an agent from one class solicited all alumni in his geographical area, will be scrapped...
...Instead, Clifton said, a Fund representative will now solicit his class only, but in larger geographical areas. Clifton said the change will promote "healthier competition" among classes and possibly a "dramatic increase in giving...
...Peter F. Clifton '49, executive director of the Fund, said last week that the Fund will change its techniques this year because the survey showed that its appeals must be geared more towards individual classes than to alumni as a whole...
...Clifton said the survey also showed that potential contributors must be made aware that small gifts can substantially aid the Fund...