Word: climacool
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Adidas has already scored success. Its ClimaCool system, first tested in 2000, accounted for 20%, or $82 million, of the company's 2003 U.S. apparel sales. For the Olympics, Adidas has unveiled the Adistar SS running shirt, with a wicking fiber that helps sweat evaporate and wide mesh holes that increase ventilation. Adistar's silver microfibers down the back and metallic tape at the neck let heat escape, creating a cooling sensation upon touch. "Since I started using ClimaCool, I don't sweat as much," says Haile Gebrselassie, the two-time 10,000-m Olympic champion from Ethiopia...
...case of Adidas, the line of $100 ClimaCool shoes, due out this month. Sure, the technology purports to control the temperature inside the sneakers, but their greatest appeal may lie in their variety of colors and sports-category options. The company also has a new collection of sneakers that resemble bowling shoes, available in light coral and lemon yellow...
| 1 |