Word: climbed
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...global brand name crucial for commanding high premiums and outpacing low-cost manufacturers in China. It's an accomplishment hardly any Asian corporations have managed to achieve. "We've had success at the foothills," says Woo Nam Kyun, president of LG's digital-TV operation. "Now we have to climb the mountain." The climb LG has chosen is Mount U.S.A. This year LG is making its biggest thrust ever into the U.S. market, with a $100 million budget for advertising alone. Last year LG spent $10 million refurbishing a billboard in New York City's Times Square into a giant...
...ancient, but it serves as an ideal allegory for his life. In the summer of 1995, the hotshot Raleigh, N.C., trial attorney wrapped up his legal work for the week and strolled into a local sporting-goods store to do some shopping. Edwards explained that he was planning to climb 19,340-ft. Mount Kilimanjaro in Tanzania in a few days with his son Wade, then 15, and he needed some good, strong hiking boots. Horrified by the customer's naive, if not dangerous, lack of preparation, the sales staff urged him to, at the very least, break...
...professor waiting for his AirAsia flight at Kota Kinabalu's airport, says budget travel has belatedly introduced him to the joys of vacations. Before AirAsia, he almost never traveled for fun. But with tickets costing as little as half of what Malaysia Airlines charges, he's heading off to climb Mount Kinabalu-his second leisure trip in the past year. "The temptation to go on vacation is much greater than before," he says...
...grand staircase. Jefferson saw such things as a waste of space, so he tucked very narrow, steep staircases at each end of the central hall. Fine for him: he lived on the first floor. But women wearing long dresses or carrying a baby or a tray faced a dangerous climb...
...climb LG has chosen is Mount U.S.A. This year LG is making its biggest thrust ever into the U.S. market, with a $100 million budget for advertising alone. Last year LG spent $10 million refurbishing a billboard in New York City's Times Square into a giant flat-screen TV, and it helped renovate a Los Angeles concert hall. LG is also buffing up its U.S. product line. Last July, LG began introducing its first LG-branded flat LCD and plasma TVs in the U.S., and next year it will launch its first high-definition TVs with built-in hard...