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...Avenue, but it is proving persuasive enough in Pepsi-Cola's newest market: the Soviet Union. Since 1974, when cases of Pepsi began rolling out of a new plant in the Black Sea port city of Novorossisk, sales have grown to 50 million bottles in 1976 and may climb another 20% this year. Pepsi's venture has set a pattern for future deals in the just stirring market for Western consumer goods in Russia...

Author: /time Magazine | Title: TRADE: Profiting from Pepskis | 1/31/1977 | See Source »

...average night, the two police officers start by signing the logbook at San Francisco's Northern District police station. They scan the district's crime sheet, undergo inspection, then climb into a black, unmarked patrol car and exchange kisses before setting out to work...

Author: /time Magazine | Title: The Law: Police for Hire | 1/24/1977 | See Source »

...only hitch in Byrd's arduous climb to the top may be the secret vote in the 62-Senator Democratic caucus. Head counters give Byrd 30 votes, two 14 short of a majority, and Humphrey 22. Humphrey hopes to pick up the ten votes he needsthat Byrd is acceptable to labor. He wasn't about to go against a sure winner." Humphrey's health also worries Senators, who wonder whether he will have the vitality for the job after undergoing removal of his cancerous bladder. Says Hubert, who insists that he has been advised he is healthy enough: "I prefer...

Author: /time Magazine | Title: CONGRESS: Building a Byrd House | 1/10/1977 | See Source »

...crowd, an exercise that produced history's most massive precision drill: the simultaneous holding of souvenir programs over 63,036 heads. Other wonders: a 30-foot statue of a Green Bay Packer snorting smoke from three-foot-wide flared nostrils; a hot-air balloon that, too cold to climb out of the stadium, drifted into the stands and was torn apart by fans. The N.F.L. went superpatriotic in 1972, when it staged a flyover by Air Force jets, having arranged for a plane to peel off into the "missing man" formation while P.O.W. families looked on. There have been theatrics...

Author: /time Magazine | Title: Sport: THE SUPER SHOW | 1/10/1977 | See Source »

...count at the bottom of a hill where we have plunged into unexpected muddy ooze. We stand, gasping for breath, shin deep in the freezing mud, tracing our path on the map. We are on the track. We pull our feet out of the mire, skirt the swamp and climb the hill...

Author: /time Magazine | Title: Sport: Over the River, Into the Trees | 12/27/1976 | See Source »

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