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Yamasaki's 25-ton columns soar 80 ft. The Parthenon's portico rises only 34 ft., and the columns of Paris' Madeleine church climb 65 ft. But Yamasaki winces at the comparison. He prefers to call his colonnade, in congenial fashion, a porch. "When you build something," Yamasaki insists, "you ought to be a good neighbor...
...forecaster wasted no time issuing a warning, and trouble came right on schedule. For ten days last month a wind from Hawaii blew across the Northern California coast, dropping its moisture when forced to climb over the mountains. Heavy rain fell, in some places 35 inches. Eastward all the way to Idaho, the high mountains got the worst drenching; the warm rain melted accumulated snow, adding another ten inches to the foaming runoff. Before the ill wind from Hawaii stopped blowing, it had started disastrous floods that cost nearly 50 lives and almost a billion dollars in damage...
...Tone Blue. Floyd Hall's ship has a long climb upward before a permanent breakthrough is certain. Eastern is still inadequately equipped with jets and owes a staggering $253 million in purchase loans on those it has. Even so, Hall is so pleased with the line's improving image that he has increased advertising budgets 40% to publicize "the new Eastern" and is repainting Eastern's planes a bright, two-tone "Caribbean blue" and "stratosphere blue" to signal the change...
...growth. Daimler produces twelve basic trucks in more than 100 different styles, including a highly successful utility vehicle with a science-fiction name and capabilities: the Unimog. This ungainly, versatile product is one of Daimler's biggest sellers; it can be used to cut roses, bore shafts, or climb 70° slopes, is the transportation for the first motorized west-to-east expedition across the wide part of Africa, now underway. To sell its buses, which range from a ten-passenger miniature to a 180-passenger monster, Daimler has developed a "people-to-people" campaign aimed at developing nations...
Last week the Investment Company Institute predicted that fund sales, after setting records for five months in a row, will climb 32% this year to an all-time record of $3.25 billion-10% above the old peak set in the 1961 bull stock market. The dollar volume of shares cashed in by investors has dropped from 61% of sales last year to 52% since June, indicating that the public is once again beginning to view the funds with favor...