Word: climbers
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Dates: during 2000-2009
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...world. Red Bull, the champion of hypercaffeinated energy drinks, posted sales of $1.5 billion last year, 70% of the global market. He credits a thirst for "antiauthoritarian" products. His sponsorship of ultrasports like street luge and winter surfing has tapped a vein of young male consumers. Mateschitz, a climber and snowboarder, wants to promote a product and a lifestyle. "Extreme sports are more than a marketing tool," he says. At this month's Red Bull Giants of Rio Challenge in Rio de Janeiro, competitors will swim through pounding surf and run 20 km. No wonder Mateschitz is into extreme sports...
...EVEREST 514 Number of climbers who have scaled Mount Everest so far in 2007, the most since it was first conquered in 1953 $25,000 Approximate cost to each climber for the chance to scale the world's tallest peak
...wing. The altitude is the same, the 40[degrees]F- below-zero temperature is the same, and, most disturbingly, the lung-shredding, brain-addling atmosphere--barely one-third the pressure of sea-level air--is the same. In the 44 years since New Zealander Edmund Hillary and a Sherpa climber, Tenzing Norgay, first scaled the peak, more than 700 people have followed them to the top; at least 150 others have died in the attempt...
...first sign that all would not go well came on the night of May 10. Though the established route up the mountain's south flank is precarious--barely wide enough to accommodate one climber at a time--no fewer than three expeditions had announced plans to begin their trek to the top that evening. Making things worse, two of the teams--Fisher's and Hall's--were the two largest on the mountain. All together, 33 people would be tramping the upward trail at the same time. For Breashears, this was reason enough to stay put. "We didn't like...
...RECORDS 8,848 Altitude, in meters, at which the world's highest mobile phone call was made, on May 21, by climber Rod Baber from the summit of Mount Everest -30 Temperature, in degrees Celsius, when Baber made the call. The phone's batteries were taped to his body to ensure they would stay warm enough to work...