Word: clinically
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Dates: during 1980-1989
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...better means than this." She lingered on through cycles of recovery and deterioration for over 15 years, witnessing the success of Paul as a novelist - not missing out, it seemed, on a single turn of the screw. As her final humiliation, she wound up in a psychiatric clinic in Malaga...
Television has proved far more effective. In Denver, the Legal Clinic of Sarney, Trattler & Waitkus credits four slick 30-second TV spots for a 35% boost in business. Says Partner Saul Sarney: "We're reaching a whole group of people who didn't know what their rights were and felt intimidated by lawyers." In one bankruptcy ad, a violin plays as workmen cart furniture out of a home and a voice intones: "When financial tragedy strikes, you don't have to lose everything ... There are laws to protect...
Sometimes ads can succeed beyond a lawyer's wildest dreams. Madison, Wis., Attorney Ken Hur, founder of a low-cost legal clinic, pushed its services with a variety of novel pitches that he says made him "the advertisingest lawyer in America." A hearse, for example, began to rumble along local streets with a printed message promoting $15 wills. Before long, Hur left the clinic and boosted his own hourly charge to $100. He explains, "I had to raise my rates to drive away business...
...traffic tickets, personal injury or wills. Since so many of these troubles tend to fit patterns, J & M can rely heavily on standard legal forms. As a result, the lawyers, who generally have at least four years of experience, can handle cases more quickly-the key to any clinic's low fees. To make payment even less painful, J & M accepts credit cards...
Because she was 41 when she became pregnant and thus ran a higher risk of complications than younger women, Rosa Skinner, a housewife in San Mateo, Calif., was sent by her obstetrician to the prenatal diagnosis clinic of the University of California-San Francisco. Ultrasound scans showed that she was bearing twins, a boy and a girl. At 28 weeks the female fetus seemed normal, but the male's kidneys and bladder were swollen with fluid backed up in the urinary tract...