Word: clinicin
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...counter drugs and beauty preparations-with Bristol-Myers products. Another is to pit the company's major divisions against one another by bringing out several types of the same product; thus Bristol-Myers markets a variety of hair tonics (Vitalis, Score, Fitch, Vitapointe), cold pills (Bromo-Quinine, Clinicin, 4-Way) and deodorants (Mum, Ban, Trig). Still another Schwartz principle is to stimulate in his subordinates what he calls "the constant abrasive of disagreement." His top men, most of them in the 40s, are distinctly non-sycophantic. "They argue with me," says Schwartz, "and they keep me working as hard...
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