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Word: clio (lookup in dictionary) (lookup stats)
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...year. And in January, France will see the debut of Pink TV, another gay-themed cable and satellite channel. GAY-TV began in May 2002 as an experiment in niche marketing, but quickly pulled in major advertisers like Dolce & Gabbana, Eagle Pictures and Renault (with an ad for the Clio that shows a male cop pulling over a car, looking at the male driver and whipping out his pad - to write not a ticket, but his phone number). The channel claims peak-hour viewership of up to 500,000 Italian households. The numbers may be small compared to the major...

Author: /time Magazine | Title: Absolutely Pink | 11/2/2003 | See Source »

EXECUTIVE SUMMARY Beware the Clio...

Author: /time Magazine | Title: World Briefing: Jun 23, 2003 | 6/23/2003 | See Source »

...president of MSCO, a consultancy based in Purchase, N.Y., and author of Your Marketing Sucks, which hits stores in July. "Find me one single human being who bought a car as a result of one of those ads," he implores in the book's first chapter. Stevens knocks the Clio awards and praises the effectiveness of tacky infomercials and "extreme marketing" like personalized birthday discounts, which he believes lead directly to profits. The author's metaphors suck: Stevens tells marketers to be "bulldogs," not "golden retrievers." But the book provides clear, sensible suggestions for making money through marketing...

Author: /time Magazine | Title: World Briefing: Jun 23, 2003 | 6/23/2003 | See Source »

Ghosn, 49, is expected to stay at Nissan until 2005 and then to take over at Renault after its CEO, Louis Schweitzer, retires. Ghosn watchers expect him to fashion a hybrid as stylish as the French-Japanese restaurants found in Paris and Tokyo. The next generation of the Renault Clio, a small car sold in Europe, is slated to share the underpinnings of Nissan's March, and the next-generation Nissan Sentra will use Renault's Megane platform. Already, French journalists have given Ghosn a backhanded compliment, dubbing him "Le Cost Killer." --By Daren Fonda

Author: /time Magazine | Title: Motor Trends: Le Cost Killer | 5/19/2003 | See Source »

...first client was Columbia Pictures, which was trying to figure out a way to market La Bamba, its 1987 movie about rock star Ritchie Valens, to the Latino audience. That same year she won a Clio Award--the first ever given to a Spanish-language ad--for a Mountain Bell commercial. Now, as head of her own agency based in Santa Monica, Calif., with clients as diverse as Wells Fargo Bank and the Carl's Jr. hamburger chain, Anita Santiago is the most prominent ad executive in a hot niche. Latinos spend $300 billion annually, an amount that will double...

Author: /time Magazine | Title: Anita Santiago | 4/10/2000 | See Source »

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