Word: clipping
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...Mermin, director of “The Beauty Academy of Kabul” (see review, right) traveled all the way to Afghanistan to film the efforts of Beauty Without Borders, a group of American beauticians who have committed themselves to teaching the newly liberated women of Kabul to clip, snip, and crimp themselves to picture-perfection. Mermin spoke with The Crimson in a phone interview last week and will appear for a question and answer session at the opening of “The Beauty Academy of Kabul” at the Kendall Square Theatre, on Friday, April...
...came up with an "edgy" Volkswagen spot for a demo reel: a terrorist tries to detonate a car bomb outside a crowded caf. But the car, a VW Polo, is too sturdy--it contains the blast, killing the terrorist but saving the caf. Shot on a shoestring budget, the clip is shocking, tasteless, stunningly effective--and totally unauthorized. When it leaked onto the Net (it had been hidden on Ford and Brooks' website), they were pretty stunned too. "We went to sleep, and then America got it," says Ford, 33. "I woke in the morning and looked at our website...
...every video goes viral. The vast majority go nowhere--YouTube hosts millions of hours of drunken parties, tearful confessions, smiling babies, sleeping cats and screen grabs from World of Warcraft, all doomed to obscurity. Nike showed a firm grasp of the form with a popular clip, an ad stealthily designed to look like amateur footage, showing soccer deity Ronaldinho putting on a pair of sneakers and then, incredibly, nailing the crossbar with a soccer ball four times in a row. Some of the successes are accidental. For a while, one of the popular movies on Google Video...
That's quite possible. There's a purity to viral videos that can't be replicated in other media, if you can use purity to refer to a medium that is at least 5% fart jokes. Nothing can force a clip to go viral. It requires an authentic response from a mass audience, and the mainstream is learning to respect that. Soon after their unsanctioned VW spot hit the Net, viral admen Ford and Brooks were hired for a series of spoof political spots for Britain's Channel 4, and they've gone on to work for McDonald...
...commentariat that have long given Bush the benefit of the doubt. Through the 2004 campaign, when Don Imus was a genial Kerry supporter, he often made the point that he thought Bush was a decent guy; Imus was no firebreathing Franken. But Wednesday morning Imus kept playing a clip from Bush's speech in Iowa in which he insisted that America's golden fields of corn would rescue us from the environmental and strategic misery of dependence on Middle Eastern oil. The President sounded, Imus said, "trailer-park stupid...