Word: clippings
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...researchers ran similar tests involving a four-minute clip of an animated sword fight between two pirate characters and a three-minute nature video about ducks. In both cases, when commercials were inserted into the middle of the clip, respondents reported higher satisfaction levels than did those who saw it without advertisements. Also, those who saw commercials were willing to pay more money for a DVD compilation of 15 shorts by the director of the pirate video and to donate more funds to wild-duck preservation. The results held true whether the commercials were humorous (in the case...
...country (pop. 5.5 million) is a world leader in energy efficiency, getting more GDP per watt than any other member of the E.U. Carbon emissions are down 13.3% from 1990 levels and total energy consumption has barely moved, even as Denmark's economy continued to grow at a healthy clip. With Copenhagen set to host all-important U.N. climate change talks in December - where the world hopes for a successor to the expiring Kyoto Protocol - and the global recession beginning to hit environmental plans in capitals everywhere, Denmark's example couldn't be more timely. "We'll try to make...
...last November, just as several cash-strapped American papers were readying their final editions. "The Indonesian middle class is growing, and many households subscribe to two newspapers," says Ali Basyah Suryo, strategic adviser to the start-up Globe. "People like to hold the newspaper in their hands and even clip stories or save copies. It's seen as a valuable product...
...Africa, cross-nursing - in which one woman suckles another's baby - is taboo in the U.S. While crunchy sites like Mothering.com have exploded with hundreds of giddy posts praising Hayek for promoting the cause of breast-feeding, plenty of online reactions were more squeamish. EW.com gave the YouTube clip its "biggest eyebrow raiser" of the day award. (See the top 10 pregnant performers...
David's declaration hasn't deterred mashup artists and satirists from piggybacking the clip's runaway success. The latest entrant in this category is "Chad After Dentist," a parody that shows Chad Vader, the star of a popular fan film series, playing the part of David. For some reason Chad sounds a little like the Governor of California, but his suit is pretty neat. We're approaching backlash threshold - another Internet inevitability - on the David After Dentist meme, but this spin-off snuck in under the wire...