Word: clipse
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Dates: during 2000-2009
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Lupe Fiasco “Kick Push” Dir. Christopher Adams and Hannah McDowell Skateboarding is cool. It has always been, and will always be—at least until the “Back to the Future” hover-scooters go on sale at Target. So Lupe...
The Red Hot Chili Peppers “Dani California” Dir. Tony Kaye In their latest video, “Dani California,” the Red Hot Chili Peppers play rock and roll dress-up, mimicking famous televised performances, from Elvis Presley’s early network...
In Manhattan's trendy Soho district, rock star Lenny Kravitz peers down from an 18-m-wide billboard for Absolut vodka, holding in his outstretched arms what appears to be a digital cable with bottle-shaped plugs. This isn't just the physical manifestation of the vodkamaker's latest hip...
Soon, other clips followed the same branching path the Baby did: a cheerleader apparently being flipped through a basketball hoop; Paris Hilton's sex tape; Janet Jackson's famous wardrobe malfunction; a 19-year-old New Jersey man (doomed to be forever known as "the Numa Numa guy") overenthusiastically lip...
Not every video goes viral. The vast majority go nowhere--YouTube hosts millions of hours of drunken parties, tearful confessions, smiling babies, sleeping cats and screen grabs from World of Warcraft, all doomed to obscurity. Nike showed a firm grasp of the form with a popular clip, an ad stealthily...