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Bill Fraine, a vice president of the B2B software maker Commerce One, has abandoned snail mail for now. "After Sept. 11, we thought about how to get in touch with people," he says. "Normally we would have used direct mail. But I don't think people are opening their mail...

Author: /time Magazine | Title: E-Marketing: You've Got Ads! | 1/14/2002 | See Source »

The anthrax worries gave Caroline Ernst, director of e-commerce at FootSmart, a health-care products firm based in Norcross, Ga., the idea to tell customers by e-mail that the company's catalog was in the mail. Result: a 20% increase in sales. More e-mail ads now contain...

Author: /time Magazine | Title: E-Marketing: You've Got Ads! | 1/14/2002 | See Source »

Imagine you have been dating someone for years. The relationship is blossoming, but one day your sweetheart informs you that instead of calling, you should communicate by e-mail. And if you want to get together, you should arrange that through an online dating service, where you will be competing...

Author: /time Magazine | Title: E-Commerce: B2B Survivors | 12/24/2001 | See Source »

Hunter's music videos have a lush look and a strong sense of style. His video of Puff Daddy's "All About the Benjamins" make s the song come alive with its rushing, forceful images. Hunter's directorial approach, mixing style and substance, was an excellent match for Aaliyah . From...

Author: /time Magazine | Title: Aaliyah: More Than a Woman | 12/8/2001 | See Source »

Aaliyah 's videos, for the most part, are about mood, not about storylines. They are usually lushly shot and infused with sexual tension, though not in overt and obvious ways. There are small shocks in her videos, but not graphic ones; she usually dances in her clips, but the sequences...

Author: /time Magazine | Title: Aaliyah: More Than a Woman | 12/8/2001 | See Source »

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