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Quick. Was that scene a Reagan re-election ad or a network news clip? Probably both. Reagan's managers have done such a seamless job of presenting their candidate this year that viewers often had trouble telling the paid political announcements from the evening news. Unlike Walter Mondale'...

Author: /time Magazine | Title: Packaging the Presidency | 11/12/1984 | See Source »

Mondale's media campaign, by contrast, seemed seldom in sync with what the candidate was seen doing on the evening news. Granted, the Democratic challenger had the unenviable task of attacking an admired incumbent. "We had to say things aren't as good as you think," said Senior...

Author: /time Magazine | Title: Packaging the Presidency | 11/12/1984 | See Source »

The forum ended with blooper clips of a younger President trying vainly to pull up his patios.

Author: By Margaret Seaver, | Title: Polling and Partying Mark Election Day Campaigning | 11/6/1984 | See Source »

MTV's would-be competitors contend that the channel, not long ago an underdog, has turned into a bully. In June the company signed contracts with four major record firms guaranteeing MTV exclusive use of many new video clips for as long as one year. DMN promptly sued MTV...

Author: /time Magazine | Title: Hit Parade: MTV hears a chorus of rivals | 11/5/1984 | See Source »

At this stage in his career, Steve Martin has a little problem too. In the '70s he was a stand-up-comic sensation. A dream of all-American vacuity with his careful coif, phosphorescent white jacket and conventionally handsome features, Martin came on like a silly Robert Redford, a...

Author: /time Magazine | Title: Cinema: Split Personality | 9/17/1984 | See Source »

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