Word: clipse
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In the first of a series of four studies, researchers showed participants TV clips in which a white character and black character interact - but the segments were stripped of sound and the black character was digitally deleted. The idea was to ensure that neither race nor dialogue would color viewers...
What fascinated Weisbuch was that the viewers' judgment of the characters was based purely on nonverbal cues, from facial expressions to body language. In fact, when participants were given transcripts of the verbal content of the clips, they saw no difference in the way black or white target characters were...
Next, researchers tried to figure out whether this nonverbal bias was being communicated to people watching the show. Researchers created two sets of short, silent clips, one pro-white and the other pro-black. In the pro-white set, white characters were treated positively and black characters were treated negatively...
The scientists went on to demonstrate that the viewers were unaware of the clips' effect. In another part of the study, students were asked to watch the same pro-white and pro-black clips, but this time they were also instructed to be on the look- out for evidence of...
Because each set of clips was created to favor one group or the other, there was only one right answer to the question. The students had a 50-50 chance of responding correctly - and that's exactly how well they did, no better than chance. In other words, the patterns...