Word: clipse
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Lupe Fiasco “Kick Push” Dir. Christopher Adams and Hannah McDowell Skateboarding is cool. It has always been, and will always be—at least until the “Back to the Future” hover-scooters go on sale at Target. So Lupe...
In Manhattan's trendy Soho district, rock star Lenny Kravitz peers down from an 18-m-wide billboard for Absolut vodka, holding in his outstretched arms what appears to be a digital cable with bottle-shaped plugs. This isn't just the physical manifestation of the vodkamaker's latest hip...
Soon, other clips followed the same branching path the Baby did: a cheerleader apparently being flipped through a basketball hoop; Paris Hilton's sex tape; Janet Jackson's famous wardrobe malfunction; a 19-year-old New Jersey man (doomed to be forever known as "the Numa Numa guy") overenthusiastically lip...
Not every video goes viral. The vast majority go nowhere--YouTube hosts millions of hours of drunken parties, tearful confessions, smiling babies, sleeping cats and screen grabs from World of Warcraft, all doomed to obscurity. Nike showed a firm grasp of the form with a popular clip, an ad stealthily...
What a politician might call "image management" has been spruced up, too. Since 2000, the palace has commissioned annual polls and focus groups to assess how people feel about the monarchy. A research department weighs what kind of trips and events will have the most impact. Press aides labor to...