Word: clones
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...exactly the predicament that L.A.'s managers envisioned a scant 16 months ago. Then they were hunkered down for Clay-day: the invasion of their territory by Clay Felker and his new New West magazine, supported by a $4 million start-up budget. As a California clone of Felker's sassy, brassy New York magazine, New West, it seemed, had only to come and be seen to conquer. "In fact," says L.A. 's Baker, "New West is the best thing that ever happened...
...circulation and Manhattan bailiwick. Though it is frequently footling and vulgar, the weekly's intelligence and imaginative thrust have given its aggressive boss the money-power to take over the raffish, rambunctious Village Voice in 1974 and, last year, to start New West, New York's California clone. They were to be only the first provinces of a Felker empire...
...sought after by hostesses and courted with wary deference by politicians; to cause a stir in restaurants; to be highly visible and highly paid. The nice-guy qualities needed-a pleasing presence, articulate spontaneity, neutral manner-seem easily imitable but are not. Each year local television stations clone platoons of handsomely competent news readers, some of whom are expensively promoted to the big time but do not make it. They do all right as long as they just read, but when forced to describe an event at length themselves, they prove uninteresting because their minds are uninteresting; in interviews, they...
...country, he would give them a small percentage of each store's sales. The brothers, "out-spieled," reluctantlyagreed. Within five years Kroc had bought out their share of the enterprise. And a few months later, annoyed at the price the brothers had forced him to pay, Kroc opened a clone duplicate of the original stand--which they had renamed Mac's Place--across the road from it, and drove them out of business with their own irresistable name...
...guitar, notes can bend, slide and wave. Sounds can glide through all the frequencies between two fixed pitches-just as the human voice does-enabling Sear's musical clone to produce any sound imaginable. Moreover, the guitar can now match a keyboard Moog's titanic output decibel for decibel. In live performance, the complex studio wall synthesizer with its winking lights and patchcord jungle can be replaced by a portable console...