Word: clorox
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...some mothers simply refuse to torture their children. Think about it: you're a kid. You take a trip to heaven, a.k.a. Toys "R" Us, once every two months or so. And with all those bikes, trains and video games surrounding you, Mom brings you to the Clorox aisle? Talk about temper-tantrum central. "As you can see, he doesn't want to be here," says Jennifer Meade, whose 7-year-old son Logan is fiddling with a Nerf Blaster in a shopping cart, looking like he'd rather be anywhere but the food aisle (though he did perk...
...lack of leadership and statesmanship, has been trying to improve Haiti's squalid conditions since taking office in 2006, but demonstrators squeezed by spiraling food costs say they're tired of waiting for a solution to their constant hunger. "We used to be hungry enough to drink Clorox," a local mechanic told TIME by phone from Port-au-Prince. "Now it's battery acid - it gets the job done quicker." Last week, Preval had said he understood the frustrations, and quipped that if people started to protest, they should stop by the palace and pick him up. In an ironic...
What does Green Works bring to the table? Clorox spent about $20 million to develop the products--all-purpose, dilutable, bathroom, toilet-bowl and glass-and-surface cleaners. But perhaps most significant, Green Works products are priced at a 15% to 20% premium compared with conventional ones (suggested retail price for 32 oz. [1 L] of the all-purpose cleaner is $3.39). "The prices are much lower than for products typically found in Whole Foods," Peiros says. "Consumers will be getting a great product at a cheaper price, so if I were one of those companies, I'd probably feel...
Well, Larry, actually they don't. Alastair Dorward, CEO of Method Products, a San Francisco-based firm whose line of 150-plus household products grossed "well over $100 million" in 2007, says the presence of Clorox will prompt people "to start to question whether the products they currently use are good for families and the environment." He likes his odds...
Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who researches consumer interest in green, thinks Clorox's pursuing its core customer base--rather than trying to convert loyalists of other natural brands--is the smarter strategy. "Consumers come in different shades of green," she says. "Some are dark green, as in almost obsessive. But it's more typical for consumers to be light green, when the price they pay does not involve too much inconvenience or too much money." And that's exactly the way Clorox is shading...