Word: clorox
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Dates: during 1950-1959
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...four-letter language that does not spell TIDE. As Defense Secretary he must walk the tightrope between sufficient defense and national extravagance; McElroy's own nature is such that he could, without batting an eye, decide to spend $30 million for Procter & Gamble to buy Clorox, yet at home in Cincinnati he long kept close personal tabs on the amount of gasoline his daughters bought...
ANTITRUST BATTLE is boiling up over Procter & Gamble's $30 million purchase of Clorox Chemical Co., biggest U.S. seller of household liquid bleach. Federal Trade Commission says that purchase gives P. & G. 48% of liquid-bleach market (v. 16% for nearest competitor), charges that combination of two companies may "substantially lessen competition" or "tend to create a monopoly" in home-laundry business...
...make a lively dew. At times they garnish their mash with manure to speed fermentation; occasionally a rat, hog or snake crawls into the vat, gobbles its fill dies, and floats there until the batch of moonshine is ready for the still. Sometimes the fermenting corn is tinctured with Clorox or lye to beef up its punch (moonshine is rarely more than 75 proof...