Word: clorox
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...biggest benefit of rejasing is that virtually indestructible objects never reach the garbage heap. The first grade at the Driscoll School in Brookline, Mass., for example, is building a sculpture from Clorox bottles, makeup cases and other plastic objects. "It is an excellent material for outdoor use," says Teacher Mrs. Donald Shelby, "for the same reason that it is difficult to recycle." Whatever all this says about the future of art, it surely proves that in an ecology-minded era, one man's trash is another's treasure...
Waterbeds are empty and easy to handle when delivered from the store. They can be filled by connecting a hose to a bathroom faucet (wise owners will also pour in a healthy slug of Clorox to ward off the formation of algae). But once filled, the waterbed becomes almost impossible to move; a king-size version will weigh around...
...understandably disappointed, and so was the rest of the business community. Noting that the P. & G.-Clorox link seemed neither vertical (between suppliers and customers) nor horizontal (between competitors), businessmen had hoped that either way the decision went, it would mark the first clear-cut application of antitrust law to a conglomerate merger (between companies in unrelated fields). And court-devised guidelines were anxiously awaited, for conglomerate unions today account for 70% of mergers...
...merger "may substantially lessen competition or tend to create a monopoly in the production and sale of household liquid bleaches." P. & G., he noted, was the nation's leading sales promoter in 1957 -and it still is, spending $245 million on advertising and promotion annually. When it bought Clorox, it was latching onto the leading producer of bleach, which controlled 48.8% of the market...
...applying its "huge assets and advertising advantages," contended Douglas, P. & G. could dissuade new companies from entering the bleach business, to say nothing of intimidating those already in the industry. As a P. & G. subsidiary, Clorox would be in a perfect financial position to wage price wars against competitors. Since P. & G. could have developed its own bleach, it seemed clear to Douglas that it had bought Clorox instead, "to capture a more commanding share of the market...