Word: close-knit
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Marketers are also recognizing that in close-knit, largely immigrant communities, familiarity with a brand plays a much more important role than it does with the general public. "Word of mouth is huge," says Lakshmi Bhargave, 25, a graphic artist in Chicago. "We have this theory that between Indians, it's more like two degrees of separation rather than the usual six." So firms show up at desi events and subtly introduce the message: We're a part of your community too. Wells Fargo sponsored a Bollywood concert in Cupertino, Calif., in June, setting up a table in the lobby...
...between a timid woman and her friend's too pretty husband, a closet transvestite. The Orchard Walls tells of adultery and long-concealed vengeance from the viewpoint of a bystander, a girl on the brink of puberty, in whose mind daydreams and overheard dalliances fatally mingle. Rendell sketches a close-knit, gossipy group of old women in The Convolvulus Clock. One of them impulsively steals an artist-designed timepiece. Guilt and fear of disapproval from her friends slowly drive her cuckoo. Father's Day presents a possessive father gripped by an unfounded and ultimately lunatic fear of losing his children...
...organization at Harvard, but soon realized that we were all young adults who had a lot of learning to do. We report on very serious and sensitive issues. It is one thing to report on the world at large, when peers are reporting on other peers, but in a close-knit community like Harvard, one always walks a fine line of what is appropriate and what is not. As a result, we were constantly debating over which stories to run. When we were wrong, we issued corrections and sometimes apologized. While my initial reaction was to defend and justify...
...paper had covered a campus tragedy e-mailed me to say, “You are not the New York Times.” The student went on: “You are not dealing with a vast population of detached observers. You are dealing with a very small, close-knit, highly sensitive population of students.” It was a criticism that is sometimes leveled internally, too: that The Crimson is overly caught up in the theoretical notion that we have a right to publish, and the campus has a right to know, for example, interesting details about...
...community on the whole serves both Crimson editors and Harvard well. Any paper must consider its audience and the community it is serving. But service to the community, even one of college kids, does not mean a policy of holding off on stories because that community is small and close-knit. That sort of mindset breeds poor journalism and conditions us to be too worried about campus reaction to write major stories, even ones that could have positive impact...